A DIFFERENT KIND OF SCIENCE KIT.
As scientists and moms, we want girls to have all the opportunities in the world. But sadly, when it comes to science, many girls are getting the message that it's not for them - it's for boys. This message is reinforced in the toy aisle, where chemistry and physics kits are targeted to boys, and spa and beauty kits, masquerading as science kits, are targeted to girls.
CONFIDENCE MATTERS.
In 4th grade, most girls say they like science. But by 8th grade, the numbers drop dramatically as girls lose interest and confidence in science. This trend continues beyond school. Although women make up half of the total workforce, they make up only a quarter of the jobs in science and technology fields.
WE WANT TO HOOK GIRLS ON SCIENCE EARLY.
At Yellow Scope, we want to hook girls on science, before they fall off the curve. Research shows that girls learn best when projects are creative and open-ended. That’s why we designed our kits to engage both the scientific and creative minds of girls. Our kits are chock-full of real science and there’s plenty of room for girls to draw their observations, doodle their ideas, and design their very own experiments.
